Poll: Which Version of Pantene Ad do you like better?

Below are Pantene Ads for Pakistan which was produced by Benetone Films. Version 1 & 2 are the Agency Cut and there is the Director's Cut. Just for fun, take our poll and let us know which one you like the best.

Version 1

Version 2

Director's Cut


chris said...

version one is much better i do not like the first 5 seconds in the other two. have you seen the british ad? http://www.youtube.com/watch?v=_VGW7vX629I try doing a take on that and use more brightness maybe?

Benetone Films said...

Yes, we have seen the british ad. Indeed the Pakistan ad was a derivative of the International Pantene customized to the local sensiblility. As general consumers in the developing countries are not as savy the story has to be more clearly denfined and laidout. Therefore the situations which are inferred in the British ad, has be showned in clearly - that you can feel extraordinary (red carpet, banquet, photoshot) in and ordinary day (walking in corridor, dinning with friends, taking photo with your husband).

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