China TVC for California Almonds

Fun fact: 80% of the world’s almonds are grown in California. So when the Almond Board of California wanted to spread their marketing reach even further across the globe, they came to Benetone Films US!

Produced on the shores and in the orchards of California, today, this commercial airs all over China. Our multilingual international team will work with you to most effectively convey your message to your desired audience.

Visit benetonefilms.com to view our other projects.

Lenskart.com Suzie

Line produced by Benetone Films for Lenskart.com’s new ad.
Visit us for more videos at http://benetonefilms.com/#category=reel
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Clean & Clear #SeeTheRealMe - Morning Energy

Clean & Clear's #SeeTheRealMe helps in building confidence among teenage girls.

The ad features non-actor teenage girls sharing their stories of what being real means to them. Clean & Clear reaches out to teens encouraging them to be comfortable in their own skin.

Micromax: Celebration of HD Color

The prisoners were lined up under the hot sun. Tears streamed down their faces as they looked at each other before turning to stare at the firing squad in position with the guns pointed ready to fire upon the command. The commanding officer strutted, spit out the chewing gum and looked at an officer sitting in an idle jeep, a distance away before turning to the photographer standing next to him with a nervous expression. The overweight office asked the photographer if he was ready and as the latter nodded apprehensively, the officer took aim and in loud voice ordered the squad to fire…

The commercial for Micromax (12^th largest handset manufacturer in the world), line produced by Benetone Films (Thailand’s premier production house), started off on somber note but take a surprising turn and in the end become a celebration of life and color. The short commercial conveys the beauty and multi color of lives.

The challenge of bringing such a beautiful commercial with vast arrays of exploding colors was a challenge. The colors were meant to explode at the exact moment and also with colors needing to explode on the wall and everywhere around, it means the usual bag of colors under the shirt trick (use for blood scenes) is no longer adequate.

However for us at Benetone Films, the more challenging it is the more fun it is. For us to handle such tasks and bring it to fruition in result for such a colorful commercial was certainly fun and yes exhausting. Moreover, we were supported by our hardworking crew and the cast who braved the scorching heat to participate in bringing this commercial to life.

By the end, the director and the client got exactly the commercial as they had envisioned and we feel proud to have helped them in bringing this vision into a reality.

The commercial has so far aired with the accolades pouring for the high production quality, the cast, the crew and the location that blend perfectly in this short but entertaining commercial.

You can check out the commercial below.

For more check out our works at www.benetonefilms.com

Follow us at facebook.com/benetonefilms or Tweet us at twitter.com/benetonefilms

Mobilink Commercial starring Ali Zafar and Nargis Fakhri

The gorgeous Nargis Fakhri (of the Rockstar fame) and Ali Zafar, Pakistan’s multi talented artist starred together in the latest commercial from Mobilink, line produced by BenetoneFilms in Thailand. The melodramatic commercial is very much like a Bollywood movie with a boy having a crush on a beautiful girl and later heroically rescues her (in this instance) from  the fiery flames.

Mobilink is Pakistan’s leading cellular operator with a subscriber base of 31.5m and a market share of 31% (as of October 2010). The company’s commercials has had been shot in Thailand in the past with Benetone Films hired as the line producer. This is a testament to our company’s professionalism and strong customer service which focus on the minimal disruptions, hassle free legal process and comfortable affordable stay that keep the customers coming back.

Ali Zafar is one of the most famous Pakistani entertainers. He has also in recent years, achieved superstardom in India by starring and singing in movies like Tere Bin Laden, Mere Brother Ki Dulhan and London, Paris, New York. Besides being a well known actor and singer, Ali Zafar also excel at painting. Despite being a huge superstar, the actor was a delight to work with and very professional.

Nargis Fakhri, on the other hand, is trying to make a mark in the entertainment industry having had starred in Rockstar, one of the most critically acclaimed movie of 2012. This was our second experience of working with the world famous model who as always is charming and sports one of the loveliest smiles.  

"Watch Nargis Fakhri in a commercial for Fashion & You! line produced by Benetone Films"

The commercial with the story line culminating in the hero rescuing the damsel in distress became one of our exciting and challenging projects of the year. Shooting with fire does raise complexity and a maximum safety measures is required. Thus, adhering to our high standard of quality, we hired one of the best pyrotechnic team in the country. This helped us to ensure that the effects would be very realistic.  Moreover, this has also made the actors more comfortable, knowing the professionals were handling it rendering more realistic performance.

However at the end, as we celebrate the success, it was a shame to see the sets go up in flame. The beautiful set was designed and constructed by a superb art team and focused on bringing the melodramatic to be more poetic.

For more pics, check out our album on Facebook at http://on.fb.me/10JTkF0

Also check out the news at http://bit.ly/12hxqxy in regards to the two actors together in Bangkok for the commercial shoot. It was all hush hush in our line of work!

Our work with Caisse D’ Epargne: French’s 2nd largest co-operative banking group

Benetone Films recently have had the pleasure of line producing commercial for Caisse D’ Epargne which was one of the memorable experience. The commercial with the romanticism concept show a boy’s journey from signing a loan to the day he graduate, encompassing creativity with a rich story telling and of course a background music that helps moving things along, rather than being a distraction.

Caisse D’ Epargne is one of the oldest and largest French financial institution being founded in 1818 and operating around 4700 branches in the country and recognized as the 2^nd largest co-operative banking group in the world.

To communicate their educational loan services, the bank decided upon a concept that is uniquely artistic, colorful with an aesthetic feel in addition to the natural flow of the storytelling. The commercial needed to be shot as per the concept with reasonable cost and importantly a professional and disciplined team who can do exactly as the concept requires.

Thailand became a strong contender for such winning over many other European options owing to the reasonable cost factor; besides having a strong reputation in the region for the creativity and high caliber of the art department. Despite being only a studio shoot and not on location, those two factors contributed heavily in the country’s favor.

After considering many options, Benetone Films was selected to be the line producer for the commercial meeting the high standards and the values required. The work started off in the earnest and as the shoot progress, we find ourselves enjoying the work and everyone involved was learning a lot from the experience.

In the end, the commercial came out beautifully as per the concept with the client satisfied and promising to work with us again. Another job well done!

Enjoy the commercial below and leave us a comment on what you think.

You can also check behind the scenes of the shoot at http://on.fb.me/ZVNSNj

For your production needs in Thailand, contact us today at info@benetonefilms.com

Marvel the elegance, the boldness and…the destruction without a scratch

KOHLER is one of the most popular and oldest plumbing brands in the world. Their products are well known for its artistic innovation and excellent craftsmanship; a functional art that is used in people’s home every day. In fact, art is ingrained in the company’s roots. Their affiliation with John Michael Kohler Arts Center where artists have opportunity to create works of art using industrial materials and equipments is a very famously known fact. 

So no matter what KOHLER does, it does it tastefully and of course artistically. This of course includes the commercials that the company churn out to highlight their products.

KOHLER’s philosophy leads them to work with those who equally share the love of art and importantly, bring it out in their products or services.

Benetone Films were honored to be a part of one such artistic endeavor when our company was hired to be the line producer for a commercial of KOHLER which was shot in Thailand. Despite our vast experiences in line producing hundreds of commercials and future films, this commercial was a challenge; a work that was asking many of us to step out of the comfort zone.

As usual, we embraced the opportunity and set on to work equipped with passion and an unrivaled can do attitude. At the end, together with KOHLER, we did manage to create something wonderful.

The commercial as you can see started with a couple in a beautiful house before going on to destroy it with a powerful music in the background.

If you look closely, the house is beautiful and finely detailed. Everything is in its place and the water taps are in a rich, shining golden color. You might feel a bit pity for such a beautiful house to be destroyed in such a manner. Well if you were, then do not worry; the house is in fact, a set.

We began by building a set that is as beautiful as a real house with every detail paid attention to. The floor, the walls, the tables and every little thing were needed to be carefully worked on and inspected to ensure everything fits.

Our team had a limited time and to build such a set in a short time was a challenge that we took head on and worked day and night to ensure everything was finished on time. When we were done, the set was beautiful and ready for anyone to move in.

When the cameras rolled, the actors were handed tools and instructed to destroy the whole set. Yes, the expression on the actor’s face says it all.

However once they started, they went on to bring on the mayhem and rained the destruction on the beautiful set that was built just a day ago. And yes, the raw power and pleasure of the actors in destroying that set was genuine. Not to mention, the sexiness that oozed. 

In the end however after the destruction was over, KOHLER plumbing remain scratch free with the finishing touch of the chandelier falling down signify further how KOHLER can stand any test and remained as it ever is, beautiful and elegance.

In the end, the commercial came out beautiful and very artistic. We were complimented by the KOHLER team for our attention to the detail in building the house signifying the high standards we set ourselves in producing everything that we work on.

Looking back, we enjoyed the challenge and it was kind of fun to create a beautiful set and then cheer on as it was destroyed mercilessly. We learned quite a few valuable lessons as well and of course, look forward to work on more commercials of KOHLER again in the future (hopefully getting to see more destruction.)

You can watch the video below and you can visit our YouTube page for more commercials.

For more insights, news and updates on our work please follow us on Facebook or Twitter.   

Acer: the Journalist’s Best Friend

Life of a journalist is a busy one.  A journalist is required to always be on the move for the news never waits for anyone or as this commercial from Acer highlight, there is a little time to get an interview.

The Acer Journalist commercial line produced in Thailand by Benetone Films was developed by DDB China Group, the company known for many Effies they have had won in their illustrious history. To be working with one of the renowned creative agency of the world was an experienced to be cherished; more so when the commercial was a part of the campaign that went to win an Effie.

The commercial depicts an hour in a journalist’s life in which he had to rush across the city to interview a celebrity interviewee. The man had to fight the traffic jam, push his way through the crowd on a train and take a shortcut through a kitchen to accomplish his goal. In the end, he sat on the stairs, sending the report on his Acer notebook as other journalists are rushing to get the interview.

You can watch the video below. 

The whole video is very fast paced from the outset. We followed the guy as he tried to reach his target and in the end as he sent in his report, we can’t help but cheered for him. The Acer notebook completed his task by sending in the report quickly without fail.

What do you think of the commercial?      

Ufone Ad - The Restaurant

This fun and exciting ad for Ufone is the first in a series of four large scale ads shot in Bangkok over a stretch of 6 days. The location was chosen for its sophisticated European look to contrast with the sudden change of mood. Some of the ads, like this first one, are extremely action heavy, involving many stunts, and required a great deal special rigging. These are ads are sure to please.




Don't forget to check the Benetone Films Facebook page for behind the scenes production stills.

Kashmir Banaspati Ad - Pakistan

Kashmir Banaspati came to Thailand for the great location - check out the beautiful house and the area surrounding. Don't tell anyone, but while the food and commercial are made for the Pakistan, the models and the food stylist who worked on this commercial are from India. The full shoot and post production for this ad was done by Benetone Films.

Shan Masala Ad - India

Here's the release of our ad with Shan Masala. Shot mostly in the studio in Bangkok, the agency came to Thailand for the availablity of skilled technicians. The cameraman and food stylist from India specialize in filming food products and that's made very clear by their attention to detail and colorful beauty of the food. Take a look:




Visit our Facebook page for behind the scenes production stills.

NEW - Bakeri Cookies TV Commercial

This new ad for Bakeri marks the relaunch of their cookie products. The shoot took place in Bangkok on a set that recreated a Tuscan/European kitchen and cafe. The Singaporean food stylist did a stellar job and there's a lot of buzz about this ad in Pakistan as Bakeri is not known for investing heavily in advertising. The response has been great however, and we're thrilled to show it for you here:

(check out our Facebook page for some behind the scenes photos)

UN Human Rights Day Gets Great Reception

Human Rights Day 2009 – Wherever you live in this world, embrace diversity - end discrimination

Here's a press release from the UN about a Human Rights Day commercial we produced recently. We're so happy with the positive reception it received and the opportunity to support such a good cause.

On Human Rights Day, people from South-East Asia show how diversity can be a powerful voice against discrimination regardless of language barriers. “All human beings are born free and equal in dignity and rights”, says Thai Pop singer and actor Khun Kob (Songsit Rungnoppakunsi). Children, a woman, an elderly couple and a worker, lend their voice to stress the need for opportunities, dignity, respect and equality. They announce an interpretation of the first sentence of the UDHR in their own language – Thai, Lao, Tagalog, Malay and English.

The PSA was produced by Benetone Films; created by Young & Rubicam Thailand and directed by Razneesh Ghai as a contribution for Human Rights Day in collaboration with OHCHR – Regional Office for South-East Asia and UNDP Regional Center Bangkok.

We thank them, the cast and the production crew for contributing their time and efforts to this production.

Standard Chartered Ad - Pakistan

Just up is our new TVC for Standard Chartered Bank Pakistan (SCB) & the Pakistan International (PIA) affinity card. This one is a stellar showcase of some of the diverse settings available for shooting films and TV commercials in Bangkok.
Being that the product is related to tourism, they decided to shoot here as Thailand is a key tourist market. Take note of the traditional floating market and beautiful night sky. A big draw for this shoot was also the fantastic art team which did a great job with the business class seat mock up.

Toyota Fortuner Ad - Final Cut

Here's the final cut of the Toyota TVC we finished recently. Don't forget to check out the behind the scenes photos we posted also.

Levi Strauss India TVC - Starring Shahid Kapool

Here's a look at our TVC filmed in Thailand for Levi Strauss India starring Bollywood heartthrob Shahid Kapoor:

Omore Product Launch - Pakistan PART II

Here's a look at the second shoot for the new Omore ice-cream product line. For this shoot they were looking for a creepy house setting (Addams Family-esque).



Here's the finished shoot:

Another draw for Omore was the top notch work by the artificial foods creation team. That's right... that's not real ice-ceam, but it sure looks delicious!

Omore Product Launch - Pakistan PART I

The crew from Omore in Pakistan is launching some new dessert products and came to Thailand for the shoots. Omore wanted to take advantage of the superb art direction team and diverse locations here.



Here's a look at the first shoot:

You'll notice the art direction team designed the color scheme to give it a child-like cartoonish quality (cat in the hat-esque) that along with the playful theme makes the Omore ice-pops look great!

Toyota Fortuner Ad - BTS

As promised we're back with some behind the scenes photos from our Toyota Fortuner ad. Take a look at some of the action pics from the shoot:














Thanks to everyone for all the good work!

Toyota Fortuner Ad

We just finished a TV commercial to be aired in India for Toyota's Fortuner. Benetone Films was responsible for all the rigging for the shoot. The ad aims to show the dual nature of the vehicle as efficient for the hustle and bustle of the big city and for long leisure drives through the country. We shot in 10 locations in Bangkok and Pattaya over three days.


(behind the scenes pics coming soon)