The prisoners were lined up under
the hot sun. Tears streamed down their faces as they looked at each other
before turning to stare at the firing squad in position with the guns pointed
ready to fire upon the command. The commanding officer strutted, spit out the
chewing gum and looked at an officer sitting in an idle jeep, a distance away
before turning to the photographer standing next to him with a nervous
expression. The overweight office asked the photographer if he was ready and as
the latter nodded apprehensively, the officer took aim and in loud voice
ordered the squad to fire…
The commercial for Micromax (12th
largest handset manufacturer in the world), line produced by Benetone Films
(Thailand’s premier production house), started off on somber note but take a
surprising turn and in the end become a celebration of life and color. The
short commercial conveys the beauty and multi color of lives.
The challenge of bringing such a
beautiful commercial with vast arrays of exploding colors was a challenge. The
colors were meant to explode at the exact moment and also with colors needing
to explode on the wall and everywhere around, it means the usual bag of colors
under the shirt trick (use for blood scenes) is no longer adequate.
However for us at Benetone Films,
the more challenging it is the more fun it is. For us to handle such tasks and
bring it to fruition in result for such a colorful commercial was certainly fun
and yes exhausting. Moreover, we were supported by our hardworking crew and the
cast who braved the scorching heat to participate in bringing this commercial
to life.
By the end, the director and the
client got exactly the commercial as they had envisioned and we feel proud to
have helped them in bringing this vision into a reality.
The commercial has so far aired
with the accolades pouring for the high production quality, the cast, the crew
and the location that blend perfectly in this short but entertaining
commercial.
You can check out the commercial below.
For more check out our works at www.benetonefilms.com
Follow us at facebook.com/benetonefilms or Tweet us at twitter.com/benetonefilms
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