Micromax: Celebration of HD Color

The prisoners were lined up under the hot sun. Tears streamed down their faces as they looked at each other before turning to stare at the firing squad in position with the guns pointed ready to fire upon the command. The commanding officer strutted, spit out the chewing gum and looked at an officer sitting in an idle jeep, a distance away before turning to the photographer standing next to him with a nervous expression. The overweight office asked the photographer if he was ready and as the latter nodded apprehensively, the officer took aim and in loud voice ordered the squad to fire…

The commercial for Micromax (12th largest handset manufacturer in the world), line produced by Benetone Films (Thailand’s premier production house), started off on somber note but take a surprising turn and in the end become a celebration of life and color. The short commercial conveys the beauty and multi color of lives.
The challenge of bringing such a beautiful commercial with vast arrays of exploding colors was a challenge. The colors were meant to explode at the exact moment and also with colors needing to explode on the wall and everywhere around, it means the usual bag of colors under the shirt trick (use for blood scenes) is no longer adequate.

However for us at Benetone Films, the more challenging it is the more fun it is. For us to handle such tasks and bring it to fruition in result for such a colorful commercial was certainly fun and yes exhausting. Moreover, we were supported by our hardworking crew and the cast who braved the scorching heat to participate in bringing this commercial to life.

By the end, the director and the client got exactly the commercial as they had envisioned and we feel proud to have helped them in bringing this vision into a reality.

The commercial has so far aired with the accolades pouring for the high production quality, the cast, the crew and the location that blend perfectly in this short but entertaining commercial.

You can check out the commercial below.

For more check out our works at www.benetonefilms.com
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