Benetone Films recently have had
the pleasure of line producing commercial for Caisse D’ Epargne which was one
of the memorable experience. The commercial with the romanticism concept show a
boy’s journey from signing a loan to the day he graduate, encompassing
creativity with a rich story telling and of course a background music that
helps moving things along, rather than being a distraction.
Caisse D’ Epargne is one of the oldest and largest French
financial institution being founded in 1818 and operating around 4700 branches
in the country and recognized as the 2nd largest co-operative
banking group in the world.
Thailand became a strong
contender for such winning over many other European options owing to the
reasonable cost factor; besides having a strong reputation in the region for
the creativity and high caliber of the art department. Despite being only a
studio shoot and not on location, those two factors contributed heavily in the
country’s favor.
After considering many options,
Benetone Films was selected to be the line producer for the commercial meeting
the high standards and the values required. The work started off in the earnest
and as the shoot progress, we find ourselves enjoying the work and everyone
involved was learning a lot from the experience.
In the end, the commercial came
out beautifully as per the concept with the client satisfied and promising to
work with us again. Another job well done!
Enjoy the commercial below and
leave us a comment on what you think.
You can also check behind the
scenes of the shoot at http://on.fb.me/ZVNSNj
For your production needs in Thailand, contact us today at info@benetonefilms.com
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