NEW - Bakeri Cookies TV Commercial

This new ad for Bakeri marks the relaunch of their cookie products. The shoot took place in Bangkok on a set that recreated a Tuscan/European kitchen and cafe. The Singaporean food stylist did a stellar job and there's a lot of buzz about this ad in Pakistan as Bakeri is not known for investing heavily in advertising. The response has been great however, and we're thrilled to show it for you here:


(check out our Facebook page for some behind the scenes photos)

UN Human Rights Day Gets Great Reception

Human Rights Day 2009 – Wherever you live in this world, embrace diversity - end discrimination

Here's a press release from the UN about a Human Rights Day commercial we produced recently. We're so happy with the positive reception it received and the opportunity to support such a good cause.

On Human Rights Day, people from South-East Asia show how diversity can be a powerful voice against discrimination regardless of language barriers. “All human beings are born free and equal in dignity and rights”, says Thai Pop singer and actor Khun Kob (Songsit Rungnoppakunsi). Children, a woman, an elderly couple and a worker, lend their voice to stress the need for opportunities, dignity, respect and equality. They announce an interpretation of the first sentence of the UDHR in their own language – Thai, Lao, Tagalog, Malay and English.

The PSA was produced by Benetone Films; created by Young & Rubicam Thailand and directed by Razneesh Ghai as a contribution for Human Rights Day in collaboration with OHCHR – Regional Office for South-East Asia and UNDP Regional Center Bangkok.

We thank them, the cast and the production crew for contributing their time and efforts to this production.


Benetone Live Launches New Website



That's right. Our friends at Benetone Live have launched their new website and it's well worth a look! For you forgetful people, Benetone Live is the new division of the Benetone Group that plans and manages artistic performances, live entertainment, and social events in Bangkok. They have already put on some fantastic events, bringing in top notch international and local talent.

Take a look at the website for all the details on the Vir Das performance coming to Bangkok on November 27th!


BLUE Crew Sees Work in Action



The crew from Benetone Films that worked on the smash hit BLUE (read about BLUE here) , which opened last weekend to great reviews, was treated to a private screening of the film last night at Paragon Cineplex. The audience was thrilled by the action sequences and there were even some cheers and applause from individual crew members when the bigger stunts they'd worked on played out on the screen. It was a great night with a great movie and proud moment for Benetone Films.

Cinema Masters and Young Talent to Showcase Work in Bangkok



More than 80 international films will be screened at the 7th World Film Festival of Bangkok this year, featuring works from the European Union, Latin America, Asia and Southeast Asia. The festival aims to bring together the new and the old, the masters and apprentices, the classic and neo-experimental, and display the importance of continuity and development between the generations.

The festival is more than just film screenings, though - there are film-related talks like the Master Class Workshop, and other special events on the card as well. Probably the most unique and engaging aspect is a workshop, in co-operation with the Tri Continental Film Festival and Produire Au Sud from France, to guide film producers seeking funds for their new projects. At the end of the workshop, the most interesting film projects in Southeast Asia will be selected to receive funds and the makers will be invited to the final selection in France. COOL!

The movies will screen at Paragon Cineplex from November 6-15 and the schedule of screenings should be out soon. Keep up with all the latest news and info on the festival at the official website and go see some movies!

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