Benetone Films provided production services for a TVC shoot of Smash Underwear. The client was from India. All the models were casted in Thailand by Benetone Films. The logo of the company is the Bull. Therefore concept of the film is "Matador". The male model wearing the Smash Underwear was chased all over town by hot female matadors. The film was shot entirely in Bangkok. Three locations were chosen - the Race Course, a Shopping Complex and an Apartment.