KOHLER is one of the most
popular and oldest plumbing brands in the world. Their products are well known
for its artistic innovation and excellent craftsmanship; a functional art that
is used in people’s home every day. In fact, art is
ingrained
in the company’s roots. Their affiliation with
John Michael Kohler Arts Center where artists
have opportunity to create works of art using industrial materials and equipments
is a very famously known fact.
So no matter what KOHLER does, it
does it tastefully and of course artistically. This of course includes the
commercials that the company churn out to highlight their products.
KOHLER’s philosophy leads them to
work with those who equally share the love of art and importantly, bring it out
in their products or services.
Benetone Films were honored to be
a part of one such artistic endeavor when our company was hired to be the line producer
for a commercial of KOHLER which was shot in Thailand. Despite our vast
experiences in line producing hundreds of commercials and future films, this
commercial was a challenge; a work that was asking many of us to step out of
the comfort zone.
As usual, we embraced the
opportunity and set on to work equipped with passion and an unrivaled can do
attitude. At the end, together with KOHLER, we did manage to create something
wonderful.
The commercial as you can see
started with a couple in a beautiful house before going on to destroy it with a
powerful music in the background.
If you look closely, the house is
beautiful and finely detailed. Everything is in its place and the water taps
are in a rich, shining golden color. You might feel a bit pity for such a
beautiful house to be destroyed in such a manner. Well if you were, then do not
worry; the house is in fact, a set.
We began by building a set that
is as beautiful as a real house with every detail paid attention to. The floor,
the walls, the tables and every little thing were needed to be carefully worked
on and inspected to ensure everything fits.
Our team had a limited time and
to build such a set in a short time was a challenge that we took head on and
worked day and night to ensure everything was finished on time. When we were
done, the set was beautiful and ready for anyone to move in.
When the cameras rolled,
the actors were handed tools and instructed to destroy the whole set. Yes, the expression on the
actor’s face says it all.
However once they started, they
went on to bring on the mayhem and rained the destruction on the beautiful set
that was built just a day ago. And yes, the raw power and pleasure of the
actors in destroying that set was genuine. Not to mention, the sexiness that
oozed.
In the end however after the
destruction was over, KOHLER plumbing remain scratch free with the finishing
touch of the chandelier falling down signify further how KOHLER can stand any
test and remained as it ever is, beautiful and elegance.
In the end, the commercial came
out beautiful and very artistic. We were complimented by the KOHLER team for
our attention to the detail in building the house signifying the high standards
we set ourselves in producing everything that we work on.
Looking back, we enjoyed the
challenge and it was kind of fun to create a beautiful set and then cheer on as
it was destroyed mercilessly. We learned quite a few valuable lessons as well
and of course, look forward to work on more commercials of KOHLER again in the
future (hopefully getting to see more destruction.)
You can watch the video below and
you can visit our
YouTube
page for more commercials.
For more insights, news and
updates on our work please follow us on
Facebook or
Twitter.
There are six islands in the
group and is part of Hadnopparattara- Koh Phi Phi National Park which is home
to an abundance of corals a marine life. Phi Phi Don and Phi Phi Lee are the
largest and most well known islands with the latter gaining popularity after
being the location for The Beach, Leonardo DiCaprio starrers which depicted the
island as the lost paradise. 
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